Strategy Design Innovation | A systematic toolbox for Business success

This workbook offers a new and systematic approach about how to engage and excel in the practice of Business Design Innovation.

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PERSPECTIVE 1
Creating
Orientation

PERSPECTIVE 2
Understanding
Developments

PERSPECTIVE 3
Reflecting
Positions

PERSPECTIVE 4
Designing
Advantages

PERSPECTIVE 5
Engaging
People

PERSPECTIVE 6
Realizing
Value

PERSPECTIVE 7
Navigating
Success

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Take a first Look

STRATEGY DESIGN INNOVATION is a practical workbook for all those who want to set their entrepreneurial spirit free by

  • “designing“ and developing
  • a “strategy“ inseparably linked to
  • continuous “innovation“:

founders, entrepreneurs, intrapreneurs, students, consultants, investors.

Maybe you are looking for answers to questions like these…

  • Are you striving to create orientation for your team?
  • Do you feel a need to better understand the developments in your business environment?
  • Are you challenged by innovative competitors?
  • Do you need to find and develop advantages for your customers?
  • Are you trying to engage and motivate people for your strategy?
  • Are you looking for better ways to bring in the harvest for all your efforts?
  • Would you like to create and implement a navigation system that leads your team towards business success?

If you are looking for answers to questions like these…
this book is for you!

This book will guide you towards the answers of these questions and provide value in terms of practical support:
e.g. asking the right questions, using a toolbox, systematics, templates

Let us invite you to take a look at …

Table of Contents
Chapters 1, 2, 3.1.3, 3.3.2, 3.5.3 and 3.6.2

… in order to gain an impression of the reading and working experience.

Use our poster

Also purchase a poster in DIN-A3-format. The poster provides an overview of the basic toolbox that is central to Strategy Design.

Use the poster as a notice board so that you always have an overview of the questions from the SDI Detail Platform.

You will find all the order numbers for the available SDI media on the poster.

Get it here!

Get to know the Authors

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Prof. Dr. Michael Jünger

is a Professor for Business Consulting and Management at the Technische Hochschule Ingolstadt (THI), THI Business School. His academic research focus is on corporate strategy, disruptive business models and approaches on value-based management with a particular interest in value-based health care. He is member of the Advisory Board of the Center of Entrepreneurship (CoE). Beside his academic focus Prof. Jünger works as a business advisor, supporting companies and managers in their national and international business and transformation challenges. He publishes regularly and is a speaker at conferences and trainer in leadership seminars.

Prof. Dr. Robert G. Wittmann

is a Professor at Technische Hochschule Ingolstadt (THI) in the field of entrepreneurship, innovation management and strategy development. As a top management consultant, he has coached many organizations in developing and successfully implementing future-oriented and pace making Strategy Designs. His client portfolio includes large companies with a global footprint such as Audi AG, Metro AG, Siemens AG and Thyssen-Krupp AG, as well as non-profit organizations, governmental institutions and organizations from the world of research and science. For more than two decades he has been supporting the development of a network for start-ups and entrepreneurship in the Ingolstadt Region and the Greater Munich Area.

Dr. Matthias Reuter

is VP and Global Head of Siemens Leadership Excellence at Siemens AG. Matthias Reuter worked 6 years in Sales, Marketing and Service Business before he started his career at Siemens in 2001. Since then, he’s been holding various positions in learning and education, people and organizational development and lastly digitalization at Siemens Global Learning Campus. He has been building and developing a global learning organization for 5 years and was driving the transformation at Siemens towards a digital enterprise over the last 4 years. Dr. Reuter holds a Diploma (Masters) in International Management & Marketing from the University of Augsburg as well as a PhD in Performance Management from the University of Ulm.

Norbert Alexy

worked for medium-sized companies and large multinational corporations, mainly in the field of international business coordination and business development, for 30years. From 2003 to 2013 he was responsible for the design and delivery of trainings in the field of strategy and finance, as well as for the rollout of business simulations, at the corporate university of Siemens AG. Currently he continues to work in the same business fields as an independent consultant and trainer, e.g. for Siemens Global Learning Campus and, as a guest lecturer, at the Technische Hochschule Ingolstadt. In parallel, he provides voluntary consulting and training services to nonprofit organizations such as Senior Expert Services and as a guest lecturer at GIFT University in Gujranwala and at three further Pakistani Universities.

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What’s it all About

This workbook offers a new and systematic approach about how to engage and excel in the practice of Business Design Innovation. Here are seven questions you can use to check whether this book will offer value to you:

  • Are you striving to create orientation for your team?
  • Do you see a need to understand the developments of volatility, uncertainty, complexity and ambiguity in your business environment?
  • Are you challenged by innovative competitors threatening your strategic position?
  • Do you feel the need to create tangible advantages for your customers in order to win the competitive game?
  • Are you trying to do your best to engage people inside and outside your company?
  • Are you searching for a smart way of implementing your business concepts?
  • Are you challenged by innovative competitors threatening your strategic position?
  • Do you intend to set up a targeted navigation system for your journey toward success?

If your answer to one of these questions is “yes”, this book is for you.

This Book is meant for:

  • Founders – and their teams who drive innovation and start up a business
  • Entrepreneurs – business people who need to innovate their business in a challenging and game-changing environment
  • Intrapreneurs – executives who are responsible for developing their business unit strategically, operationally and with a clear strategic fit within a global multi-corporate enterprise
  • Consultants – who support managers on their way to success
  • Investors – who need to analyze the potential for value creation in a specific business design

We hope this book will set your Entrepreneurial Spirit free, driving your business to lasting success.

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