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What our testimonials say
Under the credo: ” Stakeholders should have their impact – shaping the future of HNU with partners”, the University of Applied Sciences Neu-Ulm (HNU) held a Future Workshop in June 2012 based on the concept of Strategy Design Innovation under the direction of Prof. Dr. Robert Wittmann. Strategy Design Innovation provided vital answers to the strategic orientation of HNU. In order to act effectively in the coming years, we found convincing answers to programmatic questions in the Future Workshop together with students, staff from teaching and administration as well as representatives from politics, business and other educational institutions and successfully implemented them in the following 4 years. We still use the format of the Future Workshop as a strategic instrument for university development, as it very efficiently and comprehensively combines socially relevant topics with internal implementation possibilities.
Prof. Dr. Uta M. Feser, President of HNU
In the circle of the University of Applied Sciences Bavaria (Hochschule Bayern e.V.) we have been working very successfully with the systematics of Strategy Design Innovation for more than 12 years now. Under the moderation of Prof. Dr. Robert G. Wittmann, this approach has been instrumental in helping us, even in times of disruption, to define common positions in the coopetition among the Bavarian universities and to further profile the type of universities for applied sciences together. Recent developments in the university landscape have strengthened us on this path – we create the future with Strategy Design Innovation!
Lena von Gartzen, Managing Director Hochschule Bayern
“Strategy demystified! Strategy Design Innovation is an essential read… for building smart, practical strategies in a systematic but very efficient way.”
Tas Islam, Head of Business Intelligence & Communication, Infineon AG
Take a first Look
STRATEGY DESIGN INNOVATION is a practical workbook for all those who want to set their entrepreneurial spirit free by
- “designing“ and developing
- a “strategy“ inseparably linked to
- continuous “innovation“:
founders, entrepreneurs, intrapreneurs, students, consultants, investors.
Maybe you are looking for answers to questions like these…
- Are you striving to create orientation for your team?
- Do you feel a need to better understand the developments in your business environment?
- Are you challenged by innovative competitors?
- Do you need to find and develop advantages for your customers?
- Are you trying to engage and motivate people for your strategy?
- Are you looking for better ways to bring in the harvest for all your efforts?
- Would you like to create and implement a navigation system that leads your team towards business success?
If you are looking for answers to questions like these…
this book is for you!
This book will guide you towards the answers of these questions and provide value in terms of practical support:
e.g. asking the right questions, using a toolbox, systematics, templates
Let us invite you to take a look at …
… in order to gain an impression of the reading and working experience.
Get the Material
Here below, as a special service, we provide our readers with all tables as well as other potentially interesting content from the book for downloading.
Below a selection of tables and graphics.
As a special service for our readers: Get all the material for free after registration.
PERSPECTIVE 1
Creating
Orientation
PERSPECTIVE 2
Understanding
Developments
PERSPECTIVE 3
Reflecting
Positions
PERSPECTIVE 4
Designing
Advantages
PERSPECTIVE 5
Engaging
People
PERSPECTIVE 6
Realizing
Value
PERSPECTIVE 7
Navigating
Success
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Get to know the Authors
Prof. Dr. Robert G. Wittmann
is Professor for Entrepreneurhips and Innovation Management at the Technische Hochschule Ingolstadt (THI) and managing partner of add|venture consulting GmbH in Augsburg. As a consultant he has been involved in the development and implementation of Strategy Designs in a large number of projects for companies such as Audi AG, Metro AG, Siemens AG, Thyssen-Krupp AG as well as for non-profit-organizations, governmental institutions and organizations in the field of science. He is also active as a coach for companies during their startup and growth phases and promotes the ongoing creation of an entrepreneurship network in the Greater Munich Area along with partners from the worlds of science and business.
Dr. Matthias Reuter
is VP and Global Head of Siemens Leadership Excellence at Siemens AG. Matthias Reuter worked 6 years in Sales, Marketing and Service Business before he started his career at Siemens in 2001. Since then, he’s been holding various positions in learning and education, people and organizational development and lastly digitalization at Siemens Global Learning Campus. He has been building and developing a global learning organization for 5 years and was driving the transformation at Siemens towards a digital enterprise over the last 4 years. Dr. Reuter holds a Diploma (Masters) in International Management & Marketing from the University of Augsburg as well as a PhD in Performance Management from the University of Ulm.
Prof. Dr. Michael Jünger
is Professor for Business Consulting and Management at the Technische Hochschule Ingolstadt (THI). His research focus is on the transformation of disruptive business models and the success factors of company growth. He is part of the Center of Entrepreneurship (CoE) at the THI Business School. Beside his academic focus Prof. Jünger also works as a management consultant for strategy innovation and performance excellence. In the last decade he headed and participated in a large scale of national and international consulting projects. Michael Jünger is member of the advisory board of the Institute of Business Model Innovation (IfBMI) as well as in mid sized companies.
Norbert Alexy
worked for medium-sized companies and large multinational corporations, mainly in the field of international business coordination and business development, for 30 years. From 2003 to 2013 he was responsible for the design and delivery of trainings in the field of strategy and finance, as well as for the rollout of business simulations, at the corporate university of Siemens AG. He provided these worldwide services in close cooperation with the corporate strategy department internally, and with professors from universities and business schools externally. Currently he continues to work in the same business fields as an independent consultant and trainer, e.g. for Siemens Global Learning Campus and, as a guest lecturer, at the Technische Hochschule Ingolstadt. In parallel, he provides consulting and training services to non-profit organizations such as Senior Expert Services, on an honorary basis.
What’s it all About
This workbook offers a new and systematic approach about how to engage and excel in the practice of Business Design Innovation. Here are seven questions you can use to check whether this book will offer value to you:
- Are you striving to create orientation for your team?
- Do you see a need to understand the developments of volatility, uncertainty, complexity and ambiguity in your business environment?
- Are you challenged by innovative competitors threatening your strategic position?
- Do you feel the need to create tangible advantages for your customers in order to win the competitive game?
- Are you trying to do your best to engage people inside and outside your company?
- Are you searching for a smart way of implementing your business concepts?
- Are you challenged by innovative competitors threatening your strategic position?
- Do you intend to set up a targeted navigation system for your journey toward success?
If your answer to one of these questions is “yes”, this book is for you.
This Book is meant for:
- Founders – and their teams who drive innovation and start up a business
- Entrepreneurs – business people who need to innovate their business in a challenging and game-changing environment
- Intrapreneurs – executives who are responsible for developing their business unit strategically, operationally and with a clear strategic fit within a global multi-corporate enterprise
- Consultants – who support managers on their way to success
- Investors – who need to analyze the potential for value creation in a specific business design
We hope this book will set your Entrepreneurial Spirit free, driving your business to lasting success.
or get it directly from the publishers without any shipping costs.